Jessica Seinfeld: Mom and Author of Deceptively Delicious

Jessica Seinfeld, married to comedian Jerry Seinfeld, took an age-old idea and turned it into a fun and informative cook book.  The cook book’s called Deceptively Delicious and judging by the image gallery on her website, her concoctions look…well…delicious indeed!

Just like mothers and grandmothers everywhere, Jessica started adding her youngest child’s pureed vegetables to her older kids’ meals, sneaking them in to make their entrees that much more nutritious.  As she began experimenting with different recipes, the light bulb went on, and she decided to pursue publishing a book based on her recipes.

With the right connections and the support of friends and family, Jessica soon had a book deal with Harper Collins.  She worked day and night devising just the right combination of ingredients to develop the scrumptious recipes she now offers in her book, Deceptively Delicious. Jessica is experiencing amazing success, even Oprah is paying attention.

Now you’re probably thinking, “Sure, if I was a celebrity’s spouse, I’d be able to get a book deal too or get my business off the ground.”  Not so fast.  You might be surprised at the power of your own network.  And power of their networks.  If you aren’t already on LinkedIn, you should be, especially if you are embarking on starting your own business venture.

What can we learn from Jessica Seinfeld?  Take a common idea, work to make it uniquely your own, and then share with everyone in your personal and professional network.