Jessica Seinfeld, married to comedian Jerry Seinfeld, took an age-old idea and turned it into a fun and informative cook book. The cook book’s called Deceptively Delicious and judging by the image gallery on her website, her concoctions look…well…delicious indeed!
Just like mothers and grandmothers everywhere, Jessica started adding her youngest child’s pureed vegetables to her older kids’ meals, sneaking them in to make their entrees that much more nutritious. As she began experimenting with different recipes, the light bulb went on, and she decided to pursue publishing a book based on her recipes.
With the right connections and the support of friends and family, Jessica soon had a book deal with Harper Collins. She worked day and night devising just the right combination of ingredients to develop the scrumptious recipes she now offers in her book, Deceptively Delicious. Jessica is experiencing amazing success, even Oprah is paying attention.
Now you’re probably thinking, “Sure, if I was a celebrity’s spouse, I’d be able to get a book deal too or get my business off the ground.” Not so fast. You might be surprised at the power of your own network. And power of their networks. If you aren’t already on LinkedIn, you should be, especially if you are embarking on starting your own business venture.
What can we learn from Jessica Seinfeld? Take a common idea, work to make it uniquely your own, and then share with everyone in your personal and professional network.
If you liked this article, you might also enjoy:
- Jamie Lee Curtis: Actress and Children’s Books Author
- Welcome New Celebrity Business Blogger and New Media Superstar Jessica Smith!
- The Deal that Almost Broke Me
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Jim Pearson has spent more than 25 years helping small and mid-size businesses find solutions to their business problems. He specializes in sales, marketing and rapid revenue growth and has helped hundreds of companies make more money.
Gene Culver has more than 15 years of diverse business experience across the music industry, telecom network marketing and business coaching. His specialty is helping individuals with marketing, their internet presence and lead generation.
I saw her on Oprah and i loved the idea. It looks like a great book and the food she served on the show looked delicious. Can you buy the book on the internet?