Justin Timberlake’s William Rast

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One of the hardest things about “reporting” on celebrity clothing lines is determining if they’re still around. In the last week, I’ve tried to tell you about Pamela Anderson’s “The Pamela Collection,” Kylie Minogue’s “Love Kylie,” and Ryan Seacrest’s “The R Line.” It seems that all of these clothing lines were announced with much fanfare, but have so much more quietly disappeared. (I suspect that Love Kylie is still around, but it’s sure hard to find . . . not the best marketing ploy, IMHO.)

One person who has never really had much trouble getting his name out there, however, is Justin Timberlake; and that holds true for his clothing line, as well. Granted it’s only a year old, so who knows what the future holds. In the meantime, we can take a peek at the William Rast line by Justin Timberlake and his best friend Trace Ayala.

I’m guessing that the other celebrities were expecting a lot out of this line because tons of stars were their first runway show, including Patrick Dempsey, Nicky and Paris Hilton, Wilmer Valderrama, and (of course) Cameron Diaz. The focus of the collection really seems to be on jeans, with a number of hip-hugging women’s styles and some options for men, as well. There are a few v-necks and t-shirts with the William Rast logo, and what I can only hope is supposed to be an ironic camouflaged baseball cap.

The hook for William Rast clothing – besides Timberlake’s involvement, of course – is touted to be attention to detail and high-end production. The outcome is knits and denims that are made to be especially comfortable. Oddly, many of the styles have a note encouraging customers to buy a size smaller than they usually would. Not sure what that’s about . . . Must be an attempt to avoid some sort of “wardrobe malfunction.” (C’mon, it’s a post about Justin Timberlake and clothes; I had to use the phrase at least once!)

Anyhow, the prices are a little high with jeans averaging about $220 and t-shirts priced around $57. The jeans especially, though, are going to get you noticed, and most likely in the “good” way.