Comments on: Live from BlogHer :: Media Training for Bloggers

By: Adam Kayce : Monk At Work

Adam Kayce : Monk At Work — Fri, 03 Aug 2007 12:13:28 +0000

Great post, Wendy â€” thanks so much. I’ve taken a course on PR, and I still haven’t done what it taught… but this is clear, concise, and do-able.

By: Damselfly

Damselfly — Wed, 01 Aug 2007 00:52:38 +0000

I love this! Thank you.

By: Don@AffiliateWatcher

Don@AffiliateWatcher — Tue, 31 Jul 2007 20:39:04 +0000

Thanks for keeping us updated. This is a very interesting article and one that most people seem to fall down on, myself included.

I’ve always felt like a blogger who could get noticed by the media would have bountiful traffic.

I’ve also been thinking about PR releases, just never have gotten around to it…same ole excuses, different day

By: Michelle at Scribbit

Michelle at Scribbit — Tue, 31 Jul 2007 14:16:10 +0000

As someone who wasn’t able to attend I appreciate the synopsis. Thanks!

By: Scot Herrick

Scot Herrick — Mon, 30 Jul 2007 22:40:20 +0000

Still, if you were new to media and wanted to promote your work, this is a good snapshot of actionable things to do to save a whole bunch of time and potential contacts.

I would add one more to this list: make sure that if you are in a live interview situation to not correct mistakes made by the person doing the interviewing. They will know they messed up and by not pointing it out to their listeners/viewers, you will help them in their job.

By: Aruni

Aruni — Mon, 30 Jul 2007 18:22:34 +0000

Makes sense to me!

By: Speedlinking - 29 July 2007

Speedlinking - 29 July 2007 — Sat, 28 Jul 2007 21:47:08 +0000

[...] us know about it in comments below. Wendy from eMoms is and has a couple of good recaps of sessions here and [...]

By: Lou Hampton

Lou Hampton — Sat, 28 Jul 2007 13:14:28 +0000

Another resource for your readers concerned about doing well talking to reporters is my recently released “Meet the Media & Win!” media training card deck.
It’s great both as an overview and as a quick refresher right before doing the interview. And incredibly affordable!
Information is available on my blog: http://www.speaktolead.com/2007/07/media-training-.html

By: Lou Hampton

Lou Hampton — Sat, 28 Jul 2007 13:01:22 +0000

The news release is not only alive, it’s thriving!
In the “old days” the news release had one purpose–to get coverage in newspapers, magazines, TV and radio. While that is still a reason for issuing a release, in the internet age an even more important reason may be to get mentions in blogs, ezines, and search engines.
Pitching top-level “mainstream” media still requires a targeted and often individual-reporter specific release. Otherwise, mass internet distribution can be very effective and inexpensive.
Some authors are using several releases, each with a different story angle, to promote their books.
A tremendous resource (particularly good for novices)for writing and distributing releases is in a post by Terri Zwierzynski of Solo-E, guest blogging for Denise Wakeman (who, like you Wendy, is at BlogHer07. It’s titled “Free Press Release Builder”: http://www.biztipsblog.com/2007/07/free-press-rele.html

By: Marijean

Marijean — Sat, 28 Jul 2007 02:55:54 +0000

I was kind of disappointed we didn’t talk about developing a home base and messages; traditional tools for media training, but the overall presentation was good.

The news release isn’t dead — the delivery of it has changed. RSS is the way to go instead of e-mail. That wasn’t addressed either, but is important for people to understand.

By: Mara B.

Mara B. — Fri, 27 Jul 2007 21:44:57 +0000

Very good information. Coming from a journalism background, I can tell you that most reporters don’t keep information unless they really think that they’ll be useful in the future.