Image details: Chanel – PFW Fall Winter 2008/09 – Arrivals served by picapp.com
There were probably never two little girls worth as much money as Mary-Kate and Ashley Olsen. Starting out playing the adorable Michelle Tanner on Full House all those years ago was just the beginning for the twin stars.
Mary-Kate and Ashley have pretty much become their own brand. A string of straight-to-video movies has kept them going and in the forefront of the tween girl market. In addition to their acting, however, the marketing machine has been pumping out products for 15 years.
It wasn’t all that long ago that we hadn’t even heard of the term “tween,†a description of kids who are past middle childhood but not yet quite teenagers. In fact, it seems like the term was created specifically so there would be a new demographic to market to.
And Mary-Kate and Ashley were the perfect face to sell to that new market. Their products include fragrances, clothing, books, and – of course – videos. The company is called Dualstar, and it’s been estimated to bring in more than one billion dollars annually. Not too shabby, ladies!
The coolest thing I ever heard about the Olsens: They’re not actually identical twins. You could have fooled me!
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Jim Pearson has spent more than 25 years helping small and mid-size businesses find solutions to their business problems. He specializes in sales, marketing and rapid revenue growth and has helped hundreds of companies make more money.
Gene Culver has more than 15 years of diverse business experience across the music industry, telecom network marketing and business coaching. His specialty is helping individuals with marketing, their internet presence and lead generation.
I always thought they were identical twins!
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@Believer – I know. What a shocker, right?
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