When Kelly posted about “How much free stuff can we take” recently, I knew it would draw a lot of discussion. I find myself nodding my head in approval to many points brought up. But on the other hand – I tend to see it a shade differently.
Maybe many of us are tired of free PDF’s that are just gathering cyberdust on our hard drives not because the information isn’t good, not because it is free but because it’s no longer as ’sexy’ anymore. Maybe we have all ‘grown up’ in the manner we consume and share information online. I’m not saying that PDF’s aren’t good or effective and that we must rush to multi-media delivery. Not at all. What I am saying is, maybe the days of black and white text only PDF’s is going if not already gone. That we need to work harder to present our information with professional design and layouts whether they are in written format or multimedia.
I’m not sure. But I know this.
One of the biggest reasons I love my work is because I see lots of potential in utilizing technology for marketing purposes. It is true that everyone of us reading and contributing to this blog already are doing so to a certain extent. After all, for most of us, our business wouldn’t exist without technology – the Internet. But what I’m talking about is leveraging technology beyond the obvious.
It is my believe, that if you can deliver your freebie in the form of a tool – yes, I am talking about software, games, quizzes, plugins, themes, even Stock photo that people can actually use, interact and experience, free is still very much welcomed and works very, very well.
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I’ve always believed that you should put big effort into visuals for your free stuff.
A great ecover goes a long way to make a freebie look valuable and interesting but a lot of folks cut corners
Yeah. I’ve been guilty of that quite often, not so much to cut corners but to try to get things out quickly. One of those things that you tell yourself you’ll get back to but forget to. Good reminder though!
Yeah free stuff does not always work they way you would think.Sometimes you have to put a lot more effort into then you would want.But not everything you can get for free is always bad.