Back in March, Darren Rowse & I spoke on an Online Advertising for Newbies panel at the SXSW Interactive Conference with Heath Row, Rett Clevenger, & Jim Benton. We were all really pleased with the panel, Heath did an excellent job moderating it and the crowd gave us great feedback.
I’ve been watching and waiting for the SXSW Podcast Blog to release our panel in their podcast series – and YAY, they finally did! So go listen if you are new to online advertising (and I’d have to say that we covered some good intermediate stuff, too).
Here’s the scoop from the SXSW gang, too:
When a Web site or blog launched out of personal passion reaches a certain scale in terms of traffic, readership, and popularity, a Big Question arises: Can I make money with this thing? Some bloggers and publishers can. Some can’t. But you need to try to find out. Online advertising is the fastest-growing sector of advertising today. According to some estimates, online ad spending is expected to surpass magazines, network television, and radio this year. How can amateur publishers take advantage of that? This panel will bring together professional bloggers, leading Web ad networks, and progressive affiliate businesses to discuss the monetization options available to small publishers. We’ll consider strategic steps you can take to add money-making elements such as ads and affiliate sales to your site or blog. We’ll address ways to increase your visibility, traffic, and reach. And we’ll offer an inside look at what ad networks and affiliate programs look for as they consider new sites and blogs for inclusion. At the end of the conversation, you’ll not only know whether you should take a stab at monetizing your site – you’ll know how.
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Sparkplugging Founder Wendy Piersall is dang passionate about helping people start & grow a business while maintaining life balance (somehow). 
Easton Ellsworth is owner of 
I listened in last night right after you twittered about it. I enjoyed being able to listen in on the event that way.
Good work!
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Great stuff, Wendy! Thanks for the MP3.
-Jason
Good stuff, good stuff. I really like what you said about how that little block of yours work well with your own add, even though nobody clicked on the adsense ad that looks similar in that same area. I also like hearing you guys’ thoughts on paid reviews. Overall the panel session went really well. Props to the moderator and all the panelists.
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Wendy -
Thanks for a great presentation. I also think there is a tremendous blogging opportunity for smaller local businesses and services that have not typically sold over a wider internet audience. Local search is the next frontier.
Love the new name! I also think that local search is going to be really important.
Oops, bad link on that comment!
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