It’s the first impression that counts. A picture is worth a 1000 words.
We have all heard them and know that they ring true. So why are some online retailers risking sales by providing less than stellar product images?
Don’t they know that when it comes to online retail, a picture can be worth 1000’s of sales! When consumers shop online they are only able to use one of their 5 senses, sight. You have to show them that your blanket is the softest around, that walking in those shoes is like walking on clouds. Your pictures need to tell a story to draw the consumer to the buy.
To do that you need high-quality, detail specific images. Look at the example below.
What is so amazing about this bag? What information are you getting from this image? Does this image make you want to click that”Add to Cart” button?
Now here we have a series of pictures of a similar bag. You can see inside, you can see the sides and the back and best of ALL you can see how the bag looks on! When it comes to bags this is the one MOST important image for me. I’m a petite girl so big bags look silly on my arm but this single image shows me how it will look.
Here’s another example, which of the two images below grabs your attention. The product alone or the one with the adorable baby!
The product photo with the adorable baby, right? It appeals to your emotions and draws you closer to that “ADD to Cart” button.
You want consumers to click that button and buy your products, so why not take the time to entice them with high-quality, detail-specific images.
In today’s high-tech world, it’s not hard to find a high quality camera that will take stellar pictures. Even the digital point and shoot cameras come equipped with more than 10 mega pixels and most are under $300.
So what if you are not the best photographer? With digital technology you can take 100’s of pictures without spending an extra dime. Invest in quality product images and turn those visitors into buyers.
For more posts like this, visit our eCommerce Blog and don’t miss visiting Stephanie’s BizzieMommy.com
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Sparkplugging Founder Wendy Piersall is dang passionate about helping people start & grow a business while maintaining life balance (somehow). 
Easton Ellsworth is owner of 
This may just be me…but I’m far more bothered by badly written or poorly edited copy than I am not-so-great photos. Missing punctuation, bad grammar, misspellings, they all bug me more than I know it’s PC to admit. This is probably because my father did technical writing for years and I demand high writing standards of myself in professional environments, but I would rather someone spent $5 on a copy of Strunk and White’s “Elements of Style” than $300 on a high-quality camera.