Comments on: Social Media Is A Tactic, Not A Strategy

By: Kelly McCausey

Kelly McCausey — Tue, 07 Jul 2009 00:11:01 +0000

I totally get what you’re saying Chris.

My strategy is to reach moms who want to work at home with free resources that make them want to give me their email address and get to know me – ultimately drawing them into my marketing funnel to spend money on my paid resources, membership programs and coaching.

One of my tactics is to engage in social networking to go out and find them where they gather.

Individual social networks and forums are some of the tools I use to do that – along with my mailing list manager and the free resources I’ve created.

If I didn’t have a strategy going in, I’d be floundering – as many are.

Good post Chris

By: Christopher Johnston

Christopher Johnston — Mon, 06 Jul 2009 18:53:38 +0000

Randall,
I think our disagreement is one of semantics. To me tools are Facebook, Twitter, YouTube, ActiveRain, etc..
When I am talking about them collectively I refer to them as a tactic. My line of reasoning is that strategies require specific tactics, which utilize specific tools to execute that tactic.

By: Randall Gniadecki

Randall Gniadecki — Mon, 06 Jul 2009 14:49:17 +0000

So… “A Screwdriver is a Tactic, Not a Strategy” would make sense then too??? Why does everybody keep calling a tool a tactic? This line of thought is only making people realize who hasn’t really thought the dynamic through. Business Management 101 Professors everywhere are cringing at the misuse of terminology.

If you are speaking to an educated Small Business Owner they will see the miss-logic and misuse of of terminology and hire someone else.

By: Sugar Jones

Sugar Jones — Mon, 06 Jul 2009 05:07:40 +0000

I’ve been trying to explain to small business owners in my area that it’s all part of the conversation. They still have to close the deal, but the chances to close the deal is greatly enhanced by getting known through social media.