Pinterest is reported to have over 70 million users and has surpassed email as one of the top sharing platforms online according to Share This. It’s no wonder why so may businesses are riding the wave of Pinterest. With these stats, I became curious as to what made this channel so darn powerful. So, after getting past the learning curve, I went on a hunt to figure some things out. If you still don’t get what Pinterest is all about take a look at this cute and short video (less than 2 minutes) to gain some understanding on how it works.
For businesses, Pinterest is a great tool because you can share content by way of appealing images, graphics, pictures etc. that can ultimately increase your sales. Since many people absorb better through visuals, the growth of Pinterest is expected to continue to stay on the rise.
So, in light of this predicted growth, I set out to research the most recent and popular articles online related to Pinterest in an effort to gain some understanding. Learning some Pinterest tips for business will improve my overall interaction level on this platform through the use of methods and tools in order to bring more visitors to my websites. Here’s what I found:
Does Pinterest convert? According to Copyblogger’s Pinterest Works article, heck yeah and they have proof to show it. Copyblogger is considered one of the pioneers of blogging so when they have something to say, I usually listen. I enjoyed this article because I was a skeptic myself on the power of Pinterest for business. Delineated in it is some social proof of how this amazing tool drives thousands of referral traffic to a couple of online publishers. It also offers a simple step-by-step process on how you can use Pinterest to drive more traffic to your website. Copplyblogger debunks the the Pinterest naysayers.
Need more proof? Here it is. This blogger shrugged Pinterest off because she thought her “marketing” and “tech” themes weren’t visually enticing enough to use Pinterest. Therefore, she embarked on a research bend and now Pinterst is her second top referral source for social traffic. She offers 40+ strategies to drive more traffic.
How do you optimize your images for more traffic? This is one of my favorites because Cynthia Sanchez offers a video on how to do this exactly through the use keyword rich descriptions to help your pins be found. She also offers a podcast that may be helpful.
How are Hashtags used? Hashtags are profusely used in in many social marketing platforms. Hashtags use on Pinterest, as per this article, is used differently than on twitter. If you want to learn to use of Hashtags for Pinterest for better search results, this resource offers 7 tips.
If what you’ve heard is that Pinterst is mostly a social media platform for recipes, arts & crafts and shoes well, here is a list of 15 bloggers using Pinterest for their blogging efforts. From SEO to Internet Marketing and social media pinboards, take a look at how these bloggers use Pinterest. It will give you a some ideas on how to combine blogging and Pinterest in creative ways.
Want to know what the best tools are to heighten the efficiency of Pinterest for your business? Here are 9 tools shared in this article by Business 2 Community that can help you make the best of your Pinterest pinboards. From Pinterest analytics to creating an online store on Pinterest you’ll be able to find at least one item on the list that you’ll be able to put to use right away.
Besides tools, learn some Pinterest tricks that all bloggers should consider – 7 to be exact. In this article, Hello Society dishes out some cool tricks that can catapult your blogging and put you on the Pinterest map. Up until know, I have just been posting my social friendly images attached to my blog content all over social media but with this article, I learned to not only have an exclusive blogging content pinboard but also exclusive images for Pinterst. This entices people to keep coming back for more so you can continue to optimize this avenue further in your marketing. There are also examples of blog content boards that just got my creative juices flowing all over the place.
In November of 2013, Pinterest introduced Place Pins which as per Pinterest, combines the imgery of a travel magazine with an online map. Social Media Examiner shows you 6 ways in which you can promote your business with this new feature. It also has a tutorial on how to create a Place Board.