It’s not often I become easily inspired. Heck, I’ve read just about every self-help book and watched every TED talk there is. So in my mind, I’ve seen it and heard it all. It’s a bit distorted, I know. But I’ve set my mind on making new waves of inspiration for my readers and myself.
I thrive on helping others grow – feel better, be happier. It’s the reason why I’ve chosen all of my careers in helping fields. So when I decided to go to Kelly McCausey’s (my business coach) Exposure and Profit live event last weekend, I went in support of her – at first. Along the way, I accumulated some unbelievable and unsolicited inspiration that surprised me and left me wanting more.
Dealing With Cold Feet
I would be lying if I said I didn’t get cold feet once the date was approaching. I’m, well, an introvert and although I love people, mingling in a group setting is just not my thing. It never has been as it sucks the energy out of me, drenches my thoughts, therefore, affecting my ability to engage in small talk. You wouldn’t know it if you lived in my home though. I’m as loud, bubbly and teenage-like as they come. They say being extroverted comes in handy when networking. Many people report that the connections made at live events can literally help your business explode. So, in an effort to unfold my big plan for Sparkplugging, I was all in – nerves and all.
After the first day’s worth of presentations were over, I couldn’t help but to perseverate over the aha’s. The second day was the same and I began to indulge in regret for not participating in the mastermind session the day before the main event. My loss indeed.
Beyond all of that however, the energy there was cosmic and reassuring. I walked out feeling like I could conquer the world. I completely get what the whole buzz surrounding live events is all about now but I think this one was especially special.
Wow! What Takeaways
“What would awesome you do?” – Nicole Dean
Nicole Dean was one of the keynote speakers and took philanthropy to another level for me. Nicole’s message spoke to my soul, as she believes in making the web and world a better place – ditto! She goes to an animal shelter and hugs kittens as a way to give back, which not only helps her have a better day but also socializes the kittens so that they are more adoptable. Also inspiring was the fact that her online business has allowed her husband to quit his job, which translates into more time for them to spend together. What an aspiration for newcomers like me! Tidbit: The importance of giving back.
Self Publishing is a stepping stone to greater opportunities.” – Connie Ragen Greene
Connie Regan Greene encouraged that you can be an author of a book if you want to be. Connie has written several books (in physical form) without the help of a major publisher. She described the ease of the process and her wisdom on the importance of owning your content. She gave some extraordinary examples on how your can turn what you already have into a book, info product – or any other format for that matter. Tidbit: Do the work once and keep profiting from it over and over.
“When in doubt, embrace discomfort.” – Justin Popovic
Justin Popvic was another keynote speaker whom I admire for his appreciation for personal development. He literally quit his job cold turkey before he launched his business. He shared (with pictures) his array of emotions throughout the years as he was managing the trials that crossed his path as he was growing his business. Tidbit: Get through the lows to get to the highs. Absolutely moving!
Dan Morris and Rachel Martin- Besides frequently reminding us that his name is, ummmm, “Dan” (you had to be there to get it – pretty funny guy), he and his partner Rachel talked about knowing your audience.
“When fans become cheerleaders, you achieve leverage.” – Dan Morris and Rachel Martin
Things like what they say, think, feel and do are crucial in your leadership and it will turn your audience into raving cheerleaders. Also, have you ever considered sponsorships? Well, surprisingly it’s easier than I thought. Tidbit: Don’t be afraid to approach companies for sponsorships if they have a product that can be beneficial for your audience.
“Video is mandatory” – Derral Eves
Derral Eves’s presentation rocked the world of most attendees. Five seconds is all you have to capture your audience attention when you’re using video in your marketing efforts. Let’s just say, he did just that to a T during his presentation – very insightful info + entertaining! However, what was most touching was how he captivated the hearts of viewers in a video he put together for his brother who needed a kidney transplant. The video raised double the amount of money his brother needed to get his kidney. If you ever wondered about the power of video and You Tube, he’s your man. Tidbit: You want your videos to create some type of reaction for your audience whether they like it or not. Why? Because You Tube gives you credit for engagement so either way you benefit.
Email is the glue in your marketing” – Alice Seba
Alice Seba knows the power of email marketing. I’m on her list and she sure practices what she preaches. One of her messages is to leverage the power of email because your email list is yours, unlike your followers on social media platforms. She advocates to send emails all of the time. And, if your subscribers don’t want your emails or are angry that you are selling them something, they are not the right people for your list. So, they need to go. Tidbit: Train your audience to do something in every email you send.
Kelly McCausey is content curator extraordinaire and although she did not present on a topic even though she hosted the event, I can vouch for the great information she brings to the table all of the time as my coach. At Exposure & Profit, Kelly provided some darn good tidbits. For one, she shared her reasons for not presenting and subtly described how, since starting her business; she always brought the “experts” to her peeps. In essence, you don’t need to be the expert; you just need to find them based on what your people want. So if you feel like you don’t know enough of anything to start your business, well, you don’t have to.
Mission Accomplished (well, partially)
So there it is. The event was pegged as an “introvert friendly” affair, which was appealing to me and I’m sure most other introverts in the room. My goal was to take lead of my special attributes and make the most of the event on my terms; although, I wasn’t opposed to stretching out my limits. I made checklist for myself as a way to push my boundaries. I decided I was going to approach some pretty cool people (most of them speakers) whom I admire in the online marketing business space. I wanted to thank them for their inspiration. Did I do so? Here it goes….
- Nicole Dean (check)
- Alice Seba (check)
- Connie Regan Greene (check)
- Sharyn Sheldon (check)
- Justin Popovic (well, not quite) But 4 out of 5 is not bad. And just in case you get to read this Justin, your PLR rocks!
As far as I’m concerned, introversion is the new cool. Even though group settings are less than ideal for me, the energy and connections made at Exposure and Profit blew my “innie” socks off my feet.
Wish you were there? No prob. You can get the recordings right here.