Comments on: The Gaping Void Between Our Brand and Our Audience

By: Are You Ready to Start a Blog Network? | Sparkplug CEO

Are You Ready to Start a Blog Network? | Sparkplug CEO — Wed, 10 Sep 2008 15:21:25 +0000

[...] what it takes to run a blog network, somehow kept my head above water anyway, and then was able to rebrand and even expand the Sparkplugging Blog [...]

By: What I Wish I Had Known About Naming a Website & Changing A Domain Name | Sparkplug CEO

Tue, 15 Jul 2008 19:16:46 +0000

[...] getting feedback from readers, I found that it was a train-wreck waiting to happen. No matter what one reader said, another completely disagreed. There was NO WAY to please everyone, so I had to pull back and [...]

By: The 5 Elements of Visionary Blogging - Part 3: Discernment | Visionary Blogging

Tue, 01 Apr 2008 19:58:28 +0000

[...] instance, you may have to choose between sticking to your original brand or rebranding for your evolving [...]

By: Nenette

Nenette — Tue, 25 Mar 2008 21:42:39 +0000

Hi Wendy,

I’m one of those who thinks that “mom”, “dad” and “parent” in the name would be VERY limiting.

I like the idea of “life balance”…
elifebalance
elifebalancing
lifebalancenet

… or something like that… THAT’S how I’ve always looked at this blog.

Good luck!

Nenette’s last blog post..How to Not Multitask

By: Allison

Allison — Tue, 25 Mar 2008 09:17:37 +0000

Working from home for the last 5 years I’ve overlooked several “mommy” business websites simply because I didn’t think they related to me.

Also, every week it seems I read another article about how a teenager or young adult has used the web to start up a new business and is incredibly successful due to their knowledge of the internet and social networking.

Working from home is the new way to work, and while the average day of a work at home parent comes with its own challenges, there are lessons for all of us to learn here on your site. (Which I just discovered a couple of days ago by the way!)

Looking forward to reading more.:)

By: Monday Motivation :: Your Week on Caffeine | eMoms at Home

Monday Motivation :: Your Week on Caffeine | eMoms at Home — Mon, 24 Mar 2008 15:28:56 +0000

[...] week was both extremely unproductive and yet I moved mountains. I opened up the discussion on rebranding eMoms at Home, and I got an earful. I spent every waking minute on naming, branding and research. Which [...]

By: entrepreMusings » 5 White Men, Rebranding, and Dads

entrepreMusings » 5 White Men, Rebranding, and Dads — Sat, 22 Mar 2008 16:12:51 +0000

[...] Minnesota. Feeling California and The Gaping Void Between Our Brand And Our Audience were two recent posts written by Wendy Piersall of eMoms at Home. After her recent trip to SXSW [...]

By: Vanessa

Vanessa — Sat, 22 Mar 2008 00:22:50 +0000

Hey Wendy, Sorry a little late to vote but did anyway. eParent Network works well. Both my sons are are their own but you never really stop being a parent. Your role in their lives just changes. It also works for dads who seem to really connect here. A new group of dads are out there raising children alone and the number is climbing. They need help! All in all you have such a connect with parents why test it? Its easier to add another category to a network than to start from scratch. No matter what your decision I wish you the best! Vanessa's last blog post..10 Tips: Create a Search Friendly Blog (Key )

By: RichardatDELL

RichardatDELL — Fri, 21 Mar 2008 03:48:48 +0000

Wendy

It was very cool to meet you and learn more. I really liked what you had to say and where you came from in our discussion.

You know, I like Hugh’s advice and think you got some really great things going here…the most important is your passion and commitment. Look at all this conversation you have supported and facilitated around entrepreneurship, business, technology and parenting…Wow. You clearly have “hit a nerve” in a good way!!!.

So whatever the “name” is you can be sure Im following and in touch…and supportive! Thanks for taking the time to get know us!

By: James Chartrand - Men with Pens

James Chartrand - Men with Pens — Thu, 20 Mar 2008 15:34:19 +0000

On the other thread, a good suggestion came up. I’ll copy my reply.

Shirley wrote:

I submit eProfessionalsAtHome.com – maybe we don’t necessarily need to be beat over the head with the work-life balance thing… we already get it and that’s why we’re here!

eProsAtHome? I like the ring of that a damned lot. ebusiness, professionals, work from home without the negative connotation, gender and kids removed from the equation…

Oh yes. I like that. It sounds good out loud, too.

James Chartrand – Men with Pens’s last blog post..Fiction Writing: Should You Plot Your Plot?

By: TheMrs

TheMrs — Thu, 20 Mar 2008 07:41:12 +0000

Personally, I find any site that has “e” anything in the name I avoid.

I don’t know why that is, but it makes my skin crawl. Hoping no offense is taken with that comment.

How about something along the lines of “Entrepreneurial Business and Beyond” with a tag line that addresses who this information would be most useful to.

Sorry I’m not a wealth spring of information here, but perhaps someone can bring something to springboard from.

TheMrs’s last blog post..Have you ever been the new kid at school?

By: Dave Starr --- ROI Guy

Dave Starr --- ROI Guy — Thu, 20 Mar 2008 01:01:09 +0000

I think all suggestions with ‘parents’ in them are poor choices. The vast majority of people in the world are parents at one time or another, but we tend to think of ‘parent’ oriented sites as those devoted to those years of rating strollers for safety, communicating with your teen or chosing a college … all of which are far behind me, and far ahead of other petential readrs. You are about business, community and earning on-line, parents are just one category of folks who need your info.

By: h.r.pufnstuf

h.r.pufnstuf — Wed, 19 Mar 2008 23:10:37 +0000

btw, im a dad of a 2yr, i work at home, an running a global software biz.
im at Chile, S.America

By: h.r.pufnstuf

h.r.pufnstuf — Wed, 19 Mar 2008 23:06:22 +0000

“HomeBizHeadquarters”

youre welcome.

By: Alex Grogan

Alex Grogan — Wed, 19 Mar 2008 21:28:42 +0000

I think that Trish from EMailOurMilitary.com (eMOM) had been saying that to you for at least the last 4 months.

Well, it’s good that you finally figured it out. Good luck with the re-branding.

By: Bill Perry

Bill Perry — Wed, 19 Mar 2008 19:30:16 +0000

I already voted (added one), but I had another thought: BusinessHomeDepot.com Bill Perry's last blog post..Journaling 30-day-trial, day 30

By: The Pain of Switching Brands : The Blog Herald

The Pain of Switching Brands : The Blog Herald — Wed, 19 Mar 2008 12:12:17 +0000

[...] current brands at odds with who they and their business represent today. Wendy wants to appeal to more than just Moms, Aaron no longer publishes a book but a full SEO training [...]

By: Barbara Rozgonyi, Wired PR Works

Barbara Rozgonyi, Wired PR Works — Wed, 19 Mar 2008 11:47:06 +0000

Lots of wisdom in your post and these comments. Keeping in mind you have a good thing going here, my question would be how much are you [and your readers] willing to change? Change is risky – and necessary to go to the next level.

It is okay to polarize your audience and market/brand to a dynamically defined group – think about lifestyle niche magazines, beverages and music.

Maybe your best route is to extend your publishing business to one audience at a time. If that’s the case, you do need an umbrella brand and then you can roll out each new blog/division under it.

In my case, CoryWest Media, LLC is the holding company, which lets me set up all kinds of subsets. Not so much for branding, but more so for credibility.

A comment about the “e” . . .
At a social networking event last month, I met two people who talked about how having an “e” in front of their company name was so early 2000s. They were changing it. Never heard that before, but something to think about.

Will stay tuned . . .

Barbara Rozgonyi, Wired PR Works’s last blog post..Conference PR Strategies | Marketing Across Channels

By: Suzie Cheel

Suzie Cheel — Wed, 19 Mar 2008 07:28:27 +0000

Back again.

You might have to go what Des has done- He has kept thinkinghomebusiness.com, revamped deswalsh.com and webarts.net.au to focus on the business and social media side.

Something he mentioned when I was discussing your challenge with him.

I have my suziecheel.com site in reserve too

have fun and feel free to skype us

By: Suzie Cheel

Suzie Cheel — Wed, 19 Mar 2008 07:26:57 +0000

Back again. You might have to go what Des has done- He has kept thinkinghomebusiness.com, revamped deswalsh.com and webarts.net.au to focus on the business and social media side.
something he mentioned when I was discussing your challenge with him.

I have my suziecheel.com site in reserve too

have fun and feel free to skype us