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	<title>Comments on: The Three Kinds of Sponsored Conversations: Paid, Trade &amp; Straight</title>
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	<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/</link>
	<description>Be a Chief Extraordinary Officer in Business &#38; in Life</description>
	<lastBuildDate>Wed, 04 Nov 2009 06:52:12 -0500</lastBuildDate>
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		<title>By: Social Media Optimization</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-293958</link>
		<dc:creator>Social Media Optimization</dc:creator>
		<pubDate>Tue, 28 Jul 2009 13:29:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-293958</guid>
		<description>Google has a problem with people paying bloggers to put up a post with organic links to other websites.</description>
		<content:encoded><![CDATA[<p>Google has a problem with people paying bloggers to put up a post with organic links to other websites.</p>
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		<title>By: Brad Hart</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-269749</link>
		<dc:creator>Brad Hart</dc:creator>
		<pubDate>Fri, 10 Apr 2009 12:25:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-269749</guid>
		<description>@Flip This will ultimately be what forces google into anti-trust and other lawsuits.  They operate as an advertising agency yet bill themselves as a search engine.  By discriminating against other advertisers and sites that use them they are going to find themselves in big trouble one day.

@joe where you are wrong with that is most paid posting companies pay based on your perceived google value, but so long as google is going to discriminate against advertising other than its own this will never happen, nor should it.  A simple site disclaimer saying some posts may have been made paid for is enough.

&lt;abbr&gt;&lt;em&gt;Brad Harts last blog post..&lt;a href=&quot;http://bradtheblogboy.com/wordpress-2/plugins/plugin-credibility-adrotate-and-stumble-for-wordpress/?source=rss&quot; rel=&quot;nofollow&quot;&gt;Plugin Credibility - AdRotate and Stumble For Wordpress&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>@Flip This will ultimately be what forces google into anti-trust and other lawsuits.  They operate as an advertising agency yet bill themselves as a search engine.  By discriminating against other advertisers and sites that use them they are going to find themselves in big trouble one day.</p>
<p>@joe where you are wrong with that is most paid posting companies pay based on your perceived google value, but so long as google is going to discriminate against advertising other than its own this will never happen, nor should it.  A simple site disclaimer saying some posts may have been made paid for is enough.</p>
<p><abbr><em>Brad Harts last blog post..<a href="http://bradtheblogboy.com/wordpress-2/plugins/plugin-credibility-adrotate-and-stumble-for-wordpress/?source=rss" rel="nofollow">Plugin Credibility &#8211; AdRotate and Stumble For Wordpress</a></em></abbr></p>
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		<title>By: Leighton Cooke</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-269138</link>
		<dc:creator>Leighton Cooke</dc:creator>
		<pubDate>Mon, 06 Apr 2009 19:52:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-269138</guid>
		<description>That should read &quot;catch up.&quot;

&lt;abbr&gt;&lt;em&gt;Leighton Cookes last blog post..&lt;a href=&quot;http://www.cookiemouse.com/2009/04/flutter-rocks-cookiemouse-is.html&quot; rel=&quot;nofollow&quot;&gt;Flutter rocks! Cookiemouse is nanotweeting!&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>That should read &#8220;catch up.&#8221;</p>
<p><abbr><em>Leighton Cookes last blog post..<a href="http://www.cookiemouse.com/2009/04/flutter-rocks-cookiemouse-is.html" rel="nofollow">Flutter rocks! Cookiemouse is nanotweeting!</a></em></abbr></p>
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		<title>By: Leighton Cooke</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-269137</link>
		<dc:creator>Leighton Cooke</dc:creator>
		<pubDate>Mon, 06 Apr 2009 19:51:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-269137</guid>
		<description>These days Google seems to be running to catch with Twitter, where it seems much easier to weed out the spammers. Sponsored content is fine if it adds real value to the conversation. Otherwise it is just more clutter.

&lt;abbr&gt;&lt;em&gt;Leighton Cookes last blog post..&lt;a href=&quot;http://www.cookiemouse.com/2009/04/flutter-rocks-cookiemouse-is.html&quot; rel=&quot;nofollow&quot;&gt;Flutter rocks! Cookiemouse is nanotweeting!&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>These days Google seems to be running to catch with Twitter, where it seems much easier to weed out the spammers. Sponsored content is fine if it adds real value to the conversation. Otherwise it is just more clutter.</p>
<p><abbr><em>Leighton Cookes last blog post..<a href="http://www.cookiemouse.com/2009/04/flutter-rocks-cookiemouse-is.html" rel="nofollow">Flutter rocks! Cookiemouse is nanotweeting!</a></em></abbr></p>
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		<title>By: joe</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-269102</link>
		<dc:creator>joe</dc:creator>
		<pubDate>Mon, 06 Apr 2009 14:42:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-269102</guid>
		<description>paid posts need to be clearly marked as paid posts, and could be done so with a standard html tag which google could ignore</description>
		<content:encoded><![CDATA[<p>paid posts need to be clearly marked as paid posts, and could be done so with a standard html tag which google could ignore</p>
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		<title>By: Flip Elliot</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-267755</link>
		<dc:creator>Flip Elliot</dc:creator>
		<pubDate>Sun, 29 Mar 2009 12:46:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-267755</guid>
		<description>Sponsored conversation is the rule not the exception.  Google doesn&#039;t like it because Google would like to sit on both sides of the table for every transaction on the web, and it&#039;s hard for them to compete in a sponsored conversation, which is essentially advertising that competes with Adwords.  Long term, it is likely that the amount of sponsored conversation will be so great that Google will be forced to chase and index the conversations in order to be able to retain its core business of presenting the most relevant search results.  This will be especially true where those conversations offer excellent, timely content that Google can not afford to leave out of the index.  This is a problem of Google&#039;s own making, as they want to provide search results AND sell advertising inventory at the same problem.

&lt;abbr&gt;&lt;em&gt;Flip Elliots last blog post..&lt;a href=&quot;http://onecallnow.wordpress.com/2009/03/22/when-should-calamity-days-be-made-up/&quot; rel=&quot;nofollow&quot;&gt;When should Calamity Days be made up?&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Sponsored conversation is the rule not the exception.  Google doesn&#8217;t like it because Google would like to sit on both sides of the table for every transaction on the web, and it&#8217;s hard for them to compete in a sponsored conversation, which is essentially advertising that competes with Adwords.  Long term, it is likely that the amount of sponsored conversation will be so great that Google will be forced to chase and index the conversations in order to be able to retain its core business of presenting the most relevant search results.  This will be especially true where those conversations offer excellent, timely content that Google can not afford to leave out of the index.  This is a problem of Google&#8217;s own making, as they want to provide search results AND sell advertising inventory at the same problem.</p>
<p><abbr><em>Flip Elliots last blog post..<a href="http://onecallnow.wordpress.com/2009/03/22/when-should-calamity-days-be-made-up/" rel="nofollow">When should Calamity Days be made up?</a></em></abbr></p>
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		<title>By: This Weeks Helpful Reads&#8230; Week 152</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-267739</link>
		<dc:creator>This Weeks Helpful Reads&#8230; Week 152</dc:creator>
		<pubDate>Sun, 29 Mar 2009 11:40:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-267739</guid>
		<description>[...] The Three Kinds of Sponsored Conversations: Paid, Trade &amp; Straight by Wendy Piersall&#8230; Quite a few bloggers have written or at least considered posting some types of &#8220;Paid Post&#8221; to monetize their blogs. Wendy expalins someÂ of Â the differences in types of paid &#8220;conversations&#8221; in this post. [...]</description>
		<content:encoded><![CDATA[<p>[...] The Three Kinds of Sponsored Conversations: Paid, Trade &amp; Straight by Wendy Piersall&#8230; Quite a few bloggers have written or at least considered posting some types of &#8220;Paid Post&#8221; to monetize their blogs. Wendy expalins someÂ of Â the differences in types of paid &#8220;conversations&#8221; in this post. [...]</p>
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		<title>By: Saturday Speedlinks &#124; Essential Keystrokes</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-267717</link>
		<dc:creator>Saturday Speedlinks &#124; Essential Keystrokes</dc:creator>
		<pubDate>Sun, 29 Mar 2009 09:00:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-267717</guid>
		<description>[...] Sparkplugging: The Three Kinds of Sponsored Conversations - Paid, Trade and Straight [...]</description>
		<content:encoded><![CDATA[<p>[...] Sparkplugging: The Three Kinds of Sponsored Conversations &#8211; Paid, Trade and Straight [...]</p>
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		<title>By: Stephanie</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-267346</link>
		<dc:creator>Stephanie</dc:creator>
		<pubDate>Thu, 26 Mar 2009 22:07:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-267346</guid>
		<description>I think a lot of this has to do with people and Google trying to figure out what place paying for anything online  has. I still know people who get upset when you try to have them pay for anything online, and there&#039;s that same attitude when they find out that any link was paid for, even when clearly disclosed.

&lt;abbr&gt;&lt;em&gt;Stephanies last blog post..&lt;a href=&quot;http://www.homewiththekids.com/blog/2009/03/25/wedding-plannercoordinator-weekly-home-business-idea/&quot; rel=&quot;nofollow&quot;&gt;Wedding Planner/Coordinator - Weekly Home Business Idea&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>I think a lot of this has to do with people and Google trying to figure out what place paying for anything online  has. I still know people who get upset when you try to have them pay for anything online, and there&#8217;s that same attitude when they find out that any link was paid for, even when clearly disclosed.</p>
<p><abbr><em>Stephanies last blog post..<a href="http://www.homewiththekids.com/blog/2009/03/25/wedding-plannercoordinator-weekly-home-business-idea/" rel="nofollow">Wedding Planner/Coordinator &#8211; Weekly Home Business Idea</a></em></abbr></p>
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		<title>By: Wendy Merritt</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/the-three-kinds-of-sponsored-conversations-paid-trade-straight/comment-page-1/#comment-267329</link>
		<dc:creator>Wendy Merritt</dc:creator>
		<pubDate>Thu, 26 Mar 2009 19:47:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1973#comment-267329</guid>
		<description>I don&#039;t personally have an issue with paid posts as long as they inform you it is a paid post. Human nature says that if you got paid to do it...you exaggerated or flat out lied about your endorsement of said product/company so I don&#039;t give much credence to them anyway.

I have no idea how Google, Yahoo, and other search engines are going to compensate for all these paid blog posts but I hope it doesn&#039;t affect the rest of us. I hope they just adjust their calculations against the backlinks that are required by these paid sites. In this case, as long as you don&#039;t have any links from these on your blog...life is good. 

That&#039;s my two cents.

Blessings,
Wendy

&lt;abbr&gt;&lt;em&gt;Wendy Merritts last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/TheMoxieMomBlog/~3/UL6MKhkke9c/31-social-media-and-bookmark-icon-sets&quot; rel=&quot;nofollow&quot;&gt;31 Social Media and Bookmark Icon Sets&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>I don&#8217;t personally have an issue with paid posts as long as they inform you it is a paid post. Human nature says that if you got paid to do it&#8230;you exaggerated or flat out lied about your endorsement of said product/company so I don&#8217;t give much credence to them anyway.</p>
<p>I have no idea how Google, Yahoo, and other search engines are going to compensate for all these paid blog posts but I hope it doesn&#8217;t affect the rest of us. I hope they just adjust their calculations against the backlinks that are required by these paid sites. In this case, as long as you don&#8217;t have any links from these on your blog&#8230;life is good. </p>
<p>That&#8217;s my two cents.</p>
<p>Blessings,<br />
Wendy</p>
<p><abbr><em>Wendy Merritts last blog post..<a href="http://feedproxy.google.com/~r/TheMoxieMomBlog/~3/UL6MKhkke9c/31-social-media-and-bookmark-icon-sets" rel="nofollow">31 Social Media and Bookmark Icon Sets</a></em></abbr></p>
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