If you’re new to Google Analytics or confused about how to use it effectively to help grow your business then chances are you (and your pocket perhaps) may benefit greatly from understanding fully what the numbers really mean and how to use the tools to help you gather intelligent info about what is making or breaking your website.
When I first took a look at my numbers utilizing the Google Analytics tool, I was completely perplexed. Yet, the information offered some mystery that I knew I had to further evaluate.
I don’t know how but by some miraculous reason I managed to ace my Statistics 101 class in college. However, the numbers I was looking at behind my website just seemed like a whole different animal. And if you are anything like me, I couldn’t scream help fast enough before my eyes started rolling back into my head and I was overwhelmed with trying to make sense of the seemingly important data that was flashing right before my eyes.
Thankfully, I have a great mentor who not only offered some guidance but also has a Blog Statistics Workshop replay that helps break down the numbers into edible pieces. This allowed me to understand what it all meant in order to work efficiently on getting more traffic.
It is true for many of us who run businesses online that our Google Analytics tool is the go to place for reference in order to see what our website traffic looks like.
But when you get there, wouldn’t you want to know what the numbers really mean? Why they’re so important? And what that information tells you about the health of your site?
In Know Your Blog Stats, Kelly discusses the significance of this information and what it tells you about your readers. If you think you already have what you need, take a look at this article I read in Inc magazine where it describes how you may actually know less than they think about your website’s analytics.
Billions Are Connected
There are billions of Internet users across all continents around the world. I think it comes to no surprise that the number keeps growing by the day. This means that as time goes on, there will be more businesses competing with each other online and more people available who can potentially be your customers.
Many people have come to rely on the Internet as a referential point in making a decision about something.
Think about it. How many times a day do you “Google” something, look something up for a review or attempt to make a decision about a fancy restaurant you’ve never been to without first searching for it online?
Because of the prospective of reaching an extraordinary amount of people online, businesses have vested interest in developing solid marketing strategies that are competitive in nature and produce the desired results
How do businesses produce results?
By learning about what is working in their business and doing more of it while identifying what is not working in order to trash it or tweak it as deemed necessary.
What can you do to figure out if your blogging is working?
As a marketer, it’s smart to make a discernment about what’s happening with your efforts in order to improve the effectiveness of your engagement with your readers. That way, you can respond to what you’ve uncovered and refine your existing promotions and engagement efforts.
Know and understand your website’s statistics fully. With the number of blogs that are surfacing at lightning speeds, I think it is safe to say that many people are aware that they should be paying attention to their blog stats.
But do they?
Not really. Take a look at this free transcript where Kelly McCausey from Solosmarts was interviewed about the importance of knowing your blog stats and how many people don’t understand what’s really going on underneath the roof of their websites.
Contemplate These Questions for a Moment:
Do you know what web pages are making you the most money?
Do you know what pages are costing you more money for no return on investment?
What are your traffic sources?
What are your top pages and posts?
How many people from your site went to another site from any particular page?
What browsers and devices are people using when they visit your site?
What keywords and phrases got your visitors to your site?
But don’t just take my word for it. Even Entrepreneur magazine has an article delineating some important questions to examine when using Google Analytics.
Ramping Up your Analytics Smarts
If you haven’t already, you can get started with Google analytics with 3 steps to sign up and set up.
But beyond that, you may find it quite challenging to figure out. If you need help, I recommend Kelly’s Know Your Blog Stats. It’s available with some pretty cool individualized coaching too.
So, are you ready to take control of your connected customers and leads who have access to an unlimited amount of information and put on an informed system in today’s data filled world?