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	<title>Comments on: Viral Marketing Case Studies: Epson &amp; Kmart</title>
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	<description>Be a Chief Extraordinary Officer in Business &#38; in Life</description>
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		<title>By: Bob Firestone</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/viral-marketing-case-studies-epson-kmart/comment-page-1/#comment-263404</link>
		<dc:creator>Bob Firestone</dc:creator>
		<pubDate>Thu, 05 Mar 2009 17:25:48 +0000</pubDate>
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		<description>&quot;...it is completely unjustifiable to judge a blogger’s ethics based on what they are paid for...&quot;

It&#039;s funny that no one thinks twice about someone who can throw a ball or sing poorly getting paid millions to endorse a product. But the second they see someone with intellect it suddenly becomes bad.  


&quot;I’m going to shut up now on this subject, because I will go on a never ending rant about people who think their self-defined “morals” should be everyone else’s morals too… and neither one of us wants to go there.&quot;
1. Rants are better served on youtube. So you can really capture the emotion.
2. This reminds me of sober drunks who won&#039;t shut up about being a former drunk. Just because you can&#039;t hold your liquor doesn&#039;t mean I want to hear about it.
3. This seems like a good experiment. Take your most outspoken critics of bloggers getting paid and try and buy them with sponsorship deals. Everyone has a price. I really think the bigger issue is they are mad that no one is willing to pay for their opinion, so no one else should get paid for theirs either.

&lt;abbr&gt;&lt;em&gt;Bob Firestones last blog post..&lt;a href=&quot;http://www.bobfirestone.us/radio-show/&quot; rel=&quot;nofollow&quot;&gt;Radio Show&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;it is completely unjustifiable to judge a blogger’s ethics based on what they are paid for&#8230;&#8221;</p>
<p>It&#8217;s funny that no one thinks twice about someone who can throw a ball or sing poorly getting paid millions to endorse a product. But the second they see someone with intellect it suddenly becomes bad.  </p>
<p>&#8220;I’m going to shut up now on this subject, because I will go on a never ending rant about people who think their self-defined “morals” should be everyone else’s morals too… and neither one of us wants to go there.&#8221;<br />
1. Rants are better served on youtube. So you can really capture the emotion.<br />
2. This reminds me of sober drunks who won&#8217;t shut up about being a former drunk. Just because you can&#8217;t hold your liquor doesn&#8217;t mean I want to hear about it.<br />
3. This seems like a good experiment. Take your most outspoken critics of bloggers getting paid and try and buy them with sponsorship deals. Everyone has a price. I really think the bigger issue is they are mad that no one is willing to pay for their opinion, so no one else should get paid for theirs either.</p>
<p><abbr><em>Bob Firestones last blog post..<a href="http://www.bobfirestone.us/radio-show/" rel="nofollow">Radio Show</a></em></abbr></p>
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