Every single person who visits your website or interacts with your business is asking one question – what’s here for me. And most often, we’re answering them with, “if you do this you’ll get that.”
And that’s a good answer. With many business websites, you can’t even see the client. Sure, you can find testimonials or case studies, but you see very little of what the customer is looking for – themselves.
Doesn’t this goe against our true human nature. Yeah, sure, we want to rule and control our environment. But even that gets old. Think about the last argument you ‘won.’ Might have felt great for a little while, but didn’t you soon start to feel a bit empty inside, as though something got taken from you?
Now think of the last time you gave something to someone. Not just gave something, but gave them something they loved. Now go further in thinking about the last time you gave something to some that they loved openly without wanting or expecting anything in return – at all.
Didn’t that feel great? And do you remember how the feeling filled you up with excitement and warmth that stayed with you for a while?
That is THE secret to business success…giving. But not just giving, giving freely, openly without expecting anything in return. When you give like this, it’s like planting seeds fertile soil. With a little time, some sunshine and regular watering, that seed will product a tree that gives you fruit year in and year out.
So how are you giving your customers what they want?
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Sparkplugging Founder Wendy Piersall is dang passionate about helping people start & grow a business while maintaining life balance (somehow). 
Easton Ellsworth is owner of 
Dawud, WOW-this is a great post. Seeing our work from the consumers perspective changes everything. Another great question to ask is: what would I appreciate. Giving and giving freely as you would like to receive is absolutely the key. Spot on!
They are asking, how can I get more Wendy Piersall in bulk… 1 is not enough!
Real food for thought Dawud. good point for your blog, when you write from the heart, expecting nothing in return but to give our readers pleasure, sometimes the comments that appear can make your day:)
It’s true. I started my first blog as a way to gather information for myself on different artist’s issues and share it with whoever wanted to read.
Now I get really interesting comments and emails from people all over the place. My blog has taken the very “long tail” approach, which surprised me a little.
I didn’t originally plan on this blog becoming anything, but it’s become much more than I expected it to.
Ha. I just wrote a post on “what’s in it for me.” A lot of business owners overlook that and instead they push what they think customers want and lose the sale.
Here’s my post:
http://www.eggmarketingblog.com/2008/01/07/press-release-101-24-reasons-to-toot-your-own-horn-2-2-6/
@ Alex :: ROFL. Perhaps I should sell a Wendy Piersall Cloning Kit?
Only $49,999, not sold in stores!
As a business advisor, what I most often see with my clients is that they forget that everything they do should be about their audience – including answering the three questions I posed last week. For instance, you need clarity in what you do to make it easy for prospects to know that you can help them.
As a blogger, you always have to put yourself in the position of your visitors and answer the “why would I want to return” question. The answer to this question makes or breaks a blog in the long run.
Alan Johnson
Hi, Finally, after reading you guys for months I feel compelled to write. I always write a note on my invoices to my customers, and follow up with an email to see if they liked their purchase and to let me know. I got an email back from a customer today that was really nice. I wrote back and told her that she made my day. I got an email back from her that broke my heart. She wrote that it made her feel good that she made me feel good because there’s so much sadness in her life. She went on to tell me an incredible tragedy that happened to her 7 years ago (she wrote that she had no idea why she was telling me this). Her 18 year old daughter was killed by a thug and her husband died from cancer 5 weeks later. I was so touched by this letter, I’ve been thinking seriously of mailing her one of my crystal hamsa necklaces. (A hamsa is a Middle Eastern symbol of a hand. It is a good luck amulet which can mean the hand of God, and is thought to bring luck and peace to the wearer.)
After reading this piece, I decided that this is what I am going to do in the morning. This blog post was an affirmation of what I should do because I want to and because it feels right and good.
Keep up the great blogging!
Risa