Comments on: Why Marketing Isn’t About Being a Superhero

By: Online Networking

Online Networking — Mon, 14 Apr 2008 14:08:33 +0000

The second testimonial sounded much better to me. It was much more positive and made the problem seem more approachable.

Amanda <3

By: Phyllis V

Phyllis V — Fri, 11 Apr 2008 22:19:29 +0000

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By: Nicole

Nicole — Thu, 10 Apr 2008 19:10:04 +0000

Great article! The only thing that surprised me is that I thought usually the client writes their own testimonial. I am looking to add testimonials to my site, so this particularly interested me. Thank you! Nicole's last blog post..Sleep Training is NOT CIO

By: Scott Gostyla

Scott Gostyla — Thu, 10 Apr 2008 18:08:25 +0000

?huh?
The first example is neither a case study nor a testimonial. Its a sad case of attitude I can’t imagine seeing in writing.

Testimonials are in the persons own voice and case studies show newsworthy successes by clients getting the help they were seeking.

But you made good points about attitude to be remembered anyway.

By: LaGina

LaGina — Thu, 10 Apr 2008 16:31:15 +0000

What a difference a few words can make. The second is more realistic because we help our clients find solutions. What a refreshing take from what I've learned in the past. Very helpful. Thank you. LaGina's last blog post..Gas Prices are Changing the Way I Do Business

By: Aaron at FullTiltBlogging.com

Aaron at FullTiltBlogging.com — Thu, 10 Apr 2008 14:09:28 +0000

Great post–one of the best I’ve seen about testimonials in a long time.

Kudos.

By: Dave

Dave — Thu, 10 Apr 2008 09:49:23 +0000

If we were super heroes we would not need to market our services everyone would come running for our help. A client in the blog world is only a victim if his site was hacked. For any other problems it is either a lack of knowledge or not enough elbow grease. Dave's last blog post..PROTECT YOURSELF FROM FRAUDALENT PROMOS

By: Kelvin Kao

Kelvin Kao — Thu, 10 Apr 2008 05:49:53 +0000

That’s a nice difference!
The first version says:

Here’s the victim. The victim went to superhero. Superhero used his power to help the loser. Now he’s happy.

And the second version says:

Superhero has a crisis to resolve. Superhero joined force with another superhero that had a different power. By combining their powers, they saved the day. What a great partnership.

Now there’s not only one, but two heros! What a great re-write!!

By: Mother Earth

Mother Earth — Thu, 10 Apr 2008 04:36:01 +0000

I liked the "together we devised part" I think these kinds of strategies are awesome when working with any kindof client. Mother Earth's last blog post..Rachel Ray Says...

By: JoLynn Braley

JoLynn Braley — Thu, 10 Apr 2008 03:29:00 +0000

Hi Dawud,

I can really see the difference between the 1st and 2nd testimonial, and the 2nd one gives off a very positive feeling – the 1st is a bit of a downer.

I have a lot to learn about testimonial writing (I haven’t written any yet) and I’ll keep this in mind when I write them in the future, thanks!

JoLynn Braley’s last blog post..Shrink Yourself Emotional Eating Experiment – Week Six