Advertising With Free Images

Last year, I read of how a company released pictures of its products on Flickr for people to use. According to the article, it paid off for them. Since then, this concept has intrigued me a lot. This is truly a good way of using blogs and the open source concept for marketing. Why do I say that?

Consider just how many blogs and bloggers are out there. Too many. Almost every one of them have been told that pictures add interest, visual appeal and focus to their content. Free image sites are cropping up everywhere. There is a demand. Bloggers can’t afford to pay for stock photos on every single post they make yet they want that visual connection. So they turn to open source or Creative Commons License images.

The company who did that Flickr campaign, sold a physical product and they had their web site nicely displayed or worked into the shot. While the article did not say, I would not be surprised if they received credit link backs too. I think this works great for businesses who sell physical items. Quit making low quality shots. Even with a simple point and click digital camera, with a little effort you could come up with really nice product shots. Release a few of them into the wild. Let people use it on their blogs, even print. It doesn’t cost you anything and could turn out to be a great way to get your name out there.

Photo from Multimedia-stock