Opening Keynote at BlogWorld 2008 :: Rohit Bhargava, Timothy Ferriss & Mike Shinoda

[youtube]http://www.youtube.com/watch?v=BXZXfK2wrSE[/youtube]

Panel: Rohit Bhargava, Timothy Ferriss & Mike Shinoda

Some shorthand notes:

Mike Shinoda (of Linkin Park):

Know how Linkin Park got their name? It involves a park in LA and changing the name to get the “dot com” for their website.

Tim Ferriss (author of The 4 Hour Work Week):

He wrote his book first, and used the blog to create buzz around it.  He noticed that blogs were more up and coming than other traditional media at the time, so bet on blogs. He also feels that it pays more to be interest-ed than interest-ing.  He also confesses to not pitching to bloggers, but to asking a lot of questions.  He observation through the process was when vulnerable about your shortcomings (and honest about who you are) people are more willing to help.  He reached out, asked lots of questions and developed relationships in this organic way.

Lastly, he also gave a tip on soliciting bloggers: like not sending “template” email pitches.

What you did hear on this video was what Timothy said about being nice: be nice to people on the way up, because you’ll meet them again on the way back down.  It pays to be nice, even when you think it doesn’t matter. Well said.