Yesterday I had the pleasure of listening to the panel at South by Southwest about selling brands and companies on the idea of engaging via social media. To me, it’s difficult to believe that companies still need to be convinced that this is a viable medium, yet there is a true language barrier between advertisers and bloggers.
Bloggers want to be approached and want advertisers to build a relationship with them. Brands live in a world of data, corporate governance, and a bottom line. It is exciting to have some social media measurement tools finally getting developed, but in the end, advertisers need to know how to speak to bloggers. But even more importantly for us, we need to know how to speak to advertisers.
This interview with Rebecca (who has a stunningly beautiful British accent, to boot), sheds a little light on the intersection between bloggers and brands, and how both can work together to help each other grow.
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Lynette enjoys discovering new ways to use technology or new technologies to use in a business and in turn help her clients apply them.
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