Ted Murphy from IZEA on Word of Mouth Marketing Transparency

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I ate a good amount of crow this weekend while I was speaking with Ted Murphy from Izea. I had pretty much dismissed them based on the first impressions I had from their PayPerPost days. I had no idea how much they have changed since then.

Here’s a quick interview about what Izea has done to raise their transparency and credibility, to the point where they are now putting ethics standards in place that I have seen nowhere else.

[youtube]http://www.youtube.com/watch?v=rFRB4Ig14K4[/youtube]
For a longer recap of my conversation with Ted, read my post today Is PayPerPost/Izea Setting the New Standard for Marketing Transparency Ethics?

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