We caught up with Tony Hseih and his Zappos team here at BlogWord Expo 2008.
Tony is the master of using Twitter to communicate with his customers at Zappos.
Listen to how Tony and his team uses Social Media to connect with their customers.
[youtube]http://www.youtube.com/watch?v=pg-TOxMDYpI[/youtube]
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Lynette enjoys discovering new ways to use technology or new technologies to use in a business and in turn help her clients apply them.
You can find also Lynette at her 
Knowing that much about the behind the scenes goings on at Zappos makes me feel like I’m shopping on a friend’s site. And I’m much more likely to buy from a friend than someone I know nothing about.
To me this is especially important when it comes to online shopping where any dude with a computer can open up shop.
Makes me feel safe and loved.
They don’t come any smarter or any better than Tony! Great interview!
and I hit submit before I managed to say that Brett & Moelissa are amazing – I can only say that Zappos.com has got the best approach to customer service and new media interaction out there.