There are hundreds of thousands of direct sales consultants. Within your own company there are likely thousands of fellow consultants, also known as competitors. What makes you special so that customers and recruits should do business with you?
Consider this: Quick, take 10-15 seconds to list as many toothpaste brands as you can. Tick tock … no, really, do it, now. (Insert Jeopardy music here). Okay, how many did you list? I’m guessing maybe three – five different brands. Did you know there are over 100 brands of toothpaste?
Think about why you remembered those that you listed. Those companies are clearly doing a good job with branding. Generally a company will set themselves apart by highlighting a particular benefit – they’re the most efficient, or the tastiest, or the longest lasting or most convenient, or most versatile or any number of factors. What most will not want to be known for is being the cheapest. Competing on price isn’t generally a good idea.
Now think about your own direct sales business. While there is a corporate office and there are the products, essentially you are the company. You are the face that represents those products and that business opportunity. If you’re a real gem, customers will be pleased with the company. If you’re a doozy of a consultant, there’s a chance you’ve ruined the whole company for many customers. (more…)
Read more about Direct Sales Business