7 Replicated Web Success Factors

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Seven Important Success Factors to Include on Your Direct Sales Website

In continuing with our discussion about company sponsored replicated websites, while we previously discussed what not to do, it’s equally as important to talk about important factors to include on your direct sales corporate, replicated website.

One could read these seven success factors below and consider them common sense. Yet a scan of many consultant websites suggest that indeed they are often overlooked areas.

Contact information. Both email and telephone number should be included and easily visible. If someone has to hunt you down, you’ve lost a customer.
Last name. I get being cautious with providing too much personal information on the Internet. However if you are running a business and expect people to purchase your products or book a party, it’ll build your credibility and likelihood of making a sale or booking if your full name is included on your website. Who would you feel more comfortable doing business with? Sue’s Candle Shop or Gloria Realname? If you’re too cutesy or anonymous, you’ve lost a customer.
K.I.S.S. (Keep it Short and Sweet; Keep it Sharp and Simple, etc. you get the picture). List monthly specials, a product benefit, and a call to action (order, call, contact). If visitors have too many paragraphs to weed through, you’ve lost a customer.
Proofread. It’s difficult to proof your own work. Yet if your text has typos and errors, customers will tend to think that you’ll pay as little attention their order as you do to your web text … and you’ve lost a customer.
Left justify your text. All centered text screams ‘amateur’. Left justified is much more professional.
Use the same font/colors. Formatting with limited bolding is a good idea; but use of multiple fonts and colors also looks unprofessional.
Proper use of Upper and lower case lettering. USING ALL CAPS is the equivalent of screaming at your customers.