Genuine Marketing For Results

Marketing is crucial to home business success. But marketing is much more than placing an ad or running an article. People are bombarded with marketing messages all the time…every one of them claiming to “care”, “give results”, and be “#1″. For the most part people no longer see or believe these messages. So how can you create a message that highlights your benefits that will also be read?

1) Avoid the same old promises. “We care”, “Turnkey solutions”, “Amazing”, etc are all tired promises that are mostly met with skepticism. If these concepts are important to sales, you need to find new ways of expressing them. What does “we care” mean? Are you available 24/7 to provide support?

2) Stay grounded. Sales is about convincing people that you have the solution. Sales books encourage the use of hyped up words to help do the convincing. But people don’t buy it and if the sales copy is too over the top, they won’t believe it. There is a story about selling a drill, but the person doesn’t want a drill per se, he wants a hole. The drill is the solution to his need. Someone needs a hole from a drill doesn’t need sales copy on how the drill can make a tunnel…that’s hype. Instead the copy should focus on the hole and perhaps how quickly it can be made.

3) Be in your customers shoes. You know how you like to be talked to or what ad tactics turn you off. Be aware of that as you create your own marketing messages. If you’d roll your eyes at your claims, odds are someone else will too. Customers don’t care about you or whether you’re number 1 or are amazing. They only care about how what you have will help them. If you can stay focused on them and filling their need not with a lot of hype but through your features and the benefits they offer, then you’ll have a sale.