Have you heard the rumor that the J-months (January, June and July) are slow for many direct sales businesses? Don’t believe it! It’s false! Of course they will be slow if you stop working your business, but that’s a given.
Keeping Working Your Business in the Summer
Direct sales takes a unique balance of working for the future and working for the now. If you look too far in advance you’ll sacrifice your current month. Take advantage of current customer and host promotions and events that may be ideal for gift giving. However if you don’t fill your calendar in advance then your future months will be unproductive. It’s a bit like having to pat your head and rub your belly at the same time. It can be done if you focus.
But… but… but…
Lots of excuses – right? “People are busy with end of school year events.” “People are busy with graduations and showers.” “People are busy with sporting events.” “People are busy enjoying the great outdoors.” Yes, people are busy. Yet there’s always something that will occupy their time. It’s called life. We’re overworked, over-scheduled and over committed. Take those excuses and turn them into benefits.
- People are busy with end of school year events. Hello… teacher appreciation gifts. Don’t forget the auxiliary teachers, assistants, office staff, student teachers, coaches, and others who have been engaged with your child all year long. Also, many teachers are on summer break. Perhaps they will want to become a consultant to supplement their income or finally have a chance to host a deck party for their friends.
- People are busy with graduations and showers. Perfect. What do you have that will make a great gift? Do you have a product that the Grad, Mom or Bride would love? Don’t forget Dads too, Father’s Day is the third Sunday in June in the U.S. If not for the honoree, what about for the host of the shindig? Mom always taught me never to go to a party empty handed. Flowers or a bottle of wine are common “Here-you-go,-host” gifts, though this year, take something appropriate from your own product line.
- People are busy with sporting events. Soccer, baseball, t-ball, swimming, certainly – no shortage of practices and games to attend during the summer. As you’re sitting in the stands or your bag chair, bring catalogs to sticker/label or marketing collateral to put together recruiting packets or a bulk mailing. You can multitask; you’re a parent. You multitask all the time. Other parents may be curious what you’re doing and you’ll get work done at the same time.
- People are busy enjoying the great outdoors. Hold parties outside – at the beach, at the park, at the pool, or on the deck. Or opt to do quick lunch time parties in the lunch room, conference room or break room. The hosts and guests will appreciate you honoring their busy schedule. They can brown bag it and eat while you give them a quick run-down of your products and opportunity.