This is a guest blog post from Val Selby.
Social networking among women has come a long way since the quilting bees of yester-year! There are literally hundreds of ways for women to network with other like-minded women to share ideas, give and get advice.
Many women also use social networking to promote their home businesses.
Word-of-mouth is one of the most powerful marketing tools any business owner can use, so networking online is a great low-cost alternative to print advertising methods of sharing this information.
From online forums to blogs and webinars, there are many tools the mom-owned small business community can use to spread this information.
One of the best and most interactive tools moms can use to network and build their business is with live Internet chats. Chatting online has been around a long time, but has evolved to include many helpful features which add to the overall appeal of being able to chat with others in real time.
Chat users can add personalization to their online presence, with unique avatars, virtual environments and links back to their websites. A lot of moms like to include pictures of their children and what they do with their business.
Savvy moms who want to tap into this tool to increase awareness about what they’re doing and selling can set up scheduled chats and invite others to come find out for themselves what the fuss is all about.
Some moms like to use chats to have live auctions to sell their products at special prices or liquidate their inventory at the end of the year.
This is an especially effective way to get other moms interested.
Chats are also a great way to educate other moms about how they too can become business owners to earn a little more cash. Chats are an effective way to step up recruitment efforts for anyone who works with a party plan or product business. Offering special sign up deals or bonuses are some good ways that business owners or managers can get people interested and signed up.
One of the best features of live chats is that it allows women to talk about their businesses and to share with others why they love what they do.
Using this form of networking allows busy moms to take just a few minutes out of their daily routines to learn from other successful business owners how to run their business better to get more out of it. Women form relationships from these chats that sometimes turn into mentoring opportunities and this just increases the likelihood that they will succeed in their business. This can lead to improved motivation and higher earnings for all.
So if you are a woman who owns a small business and you want to tap into an excellent low cost social marketing tool, consider scheduling a chat session and learn how this can help you with your business.
Val Selby is the co-owner of Mom Chats. Schedule a coffee chat, online party, or event and network with other Mom’s for free.
A little note from Kelly: Would you like to submit a guest blog post? Please feel free to contact me!