Book Review One Smart Cookie

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mrsfieldOne Smart Cookie: How a Housewife’s Chocolate Chip Recipe Turned into a Multimillion-Dollar Business: The Story of Mrs. Fields Cookies by Debbi Fields is a must read for anyone in business.

This book was published in 1987 and the content is still relevant today. Whether a direct sales consultant, freelancer, WAHM-wannabe or any other entrepreneur this book will inspire you. It’s an easy read sprinkled with humor. Debbi was a stay at home wife and mom who took her passion to build a thriving business doing what she loved.

Mrs. Fields Cookies is a true success stories.  The book talks about her guiding principles and some the struggles she encountered starting her business. She rejected conventional advice with regard to marketing and promotion. Debbi and her husband focused first on making a spectacular cookie, then coupled it with sales staff training and customer service to become a multi-million dollar franchise.

If you’re thinking of starting a business or just needing some inspiration to get you through the slower summer months, I highly recommend you grab a copy of this book.

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Comments

1. On June 28th, 2009 at 2:08 pm, B.Watson said:

I always liked the story of the other cookie guy – famous Amos. He took the recipe from the back of Nestle’s chocolate chips, and created a slightly smaller empire from that.

I’ll have to check out this book though…thanks



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