Product Selling WAHMs: Show Me Your Product!

I spoke today at Michelle Water’s Product Sellers Seminar and the topic was being a Focused Product Seller.  You all know how much I love to talk about FOCUS!

One of the topics was ‘mistakes Product Sellers make that ruin their focus‘ and the first mistake I talked about was this: Not keeping their products in focus.

When I visit a product based website, as a customer I want to see the product.  You’d be amazed at the number of small home based product seller’s websites that don’t have a picture of the product on the home page.

Here are a few tips for keeping the focus on your product:

1. Display great product images.
2. Show someone using the (tool) product.
3. Show someone wearing the (clothing) product.
4. Show a kid playing with the (toy) product.
5. Show the product poking up out of a beautiful gift bag.
6. Show the product (art) hanging on a wall.
7. Show the product (soap) next to the bathroom sink.
8. Show the product (food) being consumed.
9. Show the product (books, newsletters, info products) being read/studied.
10. Show the product (video) being viewed.
11. Show the product (cd) being listened to.
12. Show the size by placing it near something we are familiar with.

I’m sure you can think of more ideas for showing of a product - leave me a comment and share them!