Pushing Your Team Members Away

rewarding-your-downline

From the What Not to Do File:
Don’t give your team members prizes and gifts from another direct sales company

Consider this scenario: A direct sales consultant has some downline team members. She wants to offer a sales incentive because her numbers are a little slow.

Instead of offering as prizes some extra product from her company so team members can build their inventory, you wants to offer something different.

Instead of offering some business supplies to help build their own businesses she wants to offer something different.

Instead of giving them a Starbucks or Amazon gift card so they can have a drink on her or pick up something to help their business, she wants to do something different.

She decides to buy prizes from another direct sales consultant with another company.

Don’t get me wrong, I’m all for supporting independent consultants. I purchase from other consultants on a fairly regular basis … but for PERSONAL USE!

Why would I not utilize my own company products which I could earn commission, add to my needed volume and help team members build their inventory? Or if I opted to do something non-company related, such as Amazon, the recipients could select what they wanted.

But by giving products to her team members from another direct sales company, here’s what she’s telling her team members:

We don’t offer anything that could help your business or that you would like. In fact, I’m going to give you something that this other company offers, and if you like it, you might want to leave my team and sign up with that company, then you can buy more and earn commissions on it. Or maybe you don’t want to leave my team, but you can still sign up with another company, then your efforts, attentions and funds will be divided so you won’t be selling or buying as much with my company, but I am okay with that, otherwise why would I be pushing you away?

Wait! It gets better.

I just heard a story of a team leader buying products from another company to give her team, and the items she bought was something very similar to what her own company carries! When I asked her about why she would do that she responded that the rep with the other company bought a lot from her so “she felt obligated!”  Yikes. If you’re the type who feels obligated to buy from people, let me give you my webstore address!  Or perhaps purge your guilt, but for gosh sakes don’t give the items you bought out of obligation to your own team members!

I just don’t understand who would think this is a good idea!

Consider the bottom line.  Consider profit margin.  Consider whether or not what you’re about to participate in will increase sales – that is, sales of your own product line.

If the action you take today won’t lead you closer to the next customer, host or recruit, it might be time to rethink your action plan.  If you’re a direct sales independent consultant, you’ll do well to stick to offering your own product line.

 

Comments

  1. says

    Hi Laurie,

    Thanks for this great reminder. It is so important when dealing with clients / customers that we are always promoting our brand / company in the right way and image. Another way to look at it is if you sold Ford Cars for a living but drove a BMW it does not sit right what are you saying to people out their about the product you are promoting.

    As Direct Sellers we need to be even more careful that we promote our company and products in the right light, and if our customers see us giving away free gifts of another companies products maybe in the back of their mind they are thing what is wrong with their company and products.

    Well done and thanks for reminding us.
    Andrew Milburn recently posted..How To Buy UPC Codes For Items On AmazonMy Profile

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