This Year I Obsessed Over ROI (Return On Investment)

2008 has been the year of Examining and Improving my business.

With a ruthless intentionality I pinpointed each of my web projects and demanded that it reveal its fruit and show whether it was delivering a harvest worthy of the amount of work and money being devoted to it.

Some projects passed proudly through the fire.

They generate income commensurate with the effort devoted to  them.  (In some cases, they generate income far above and beyond the effort given – such is the delight of promoting affiliate programs with residual commissions.)

A few projects did not survive.

When I stepped back to evaluate by the numbers I had to admit that while I enjoyed them – they were sapping my time and profits and not delivering sufficient fruit at harvest time.

I used to think it was ok for some parts of my business to lose some money. (That’s actually a tried and true business strategy – lose a little up front in order to profit big on the back end.)  But when I broke things down – I had to admit that the areas losing money weren’t helping me make money elsewhere – they were only sucking profits.

Today, after eleven months of evaluation and improvements, I am a smarter, wiser, richer business woman.

And 2009 is going to Rock!